1. first in excellence, quality, or value: a prime example
2. of the greatest relevance or significance: a prime artifact
3. of the greatest commercial value: prime real estate
After working with grapes from all over California, PRIME's winemaker, Ted Henry, launched PRIME Cellars with the 2005 vintage to focus on a prime piece of Napa Valley called Coombsville. With its cooler temperatures and unique flavor and acid profile, Coombsville was approved as Napa Valley's newest AVA in 2012.
Ted remains the winemaker at Napa Valley's Jarvis Estate and has been making wine in Napa Valley since his graduation from UC Davis' winemaking program in 1999. PRIME wines are extremely limited with production levels of approximately 700 cases annually.